Joan-Albert Serra

Music and Arts Consultant, Manager and Educator
About me


The power and value of music and the arts

I believe in the transformative power of music and the arts, and their potential to contribute to positive change in society through their cultural, educational and social values.


My mission is to build creative relationships in the music, arts and education sectors, develop a culture of innovation, stimulate cooperation, foster social responsibility, improve the wellbeing of people and communities, and offer solutions to the artistic and professional challenges of today’s musicians and artists in a complex and changing environment.


Working philosophy

I approach each project in a unique and holistic way, considering its artistic, social and economic implications and taking into account the needs and views of all internal and external stakeholders.


My professional experience as a leader, manager, educator, producer, performer and composer in different local and international contexts, gives me the inside knowledge needed to support processes of sustainable change in music and arts related organisations.

Areas of expertise

Throughout my career, I’ve developed expertise in:

  • Leadership, management and organisational design
  • International relations and networks
  • Curriculum design and new pedagogical initiatives
  • Higher education and professional development
  • Cooperation and entrepreneurship
  • Live music and audience engagement
  • Artistic and social research


I advise and support different types of organisations:

  • Universities and higher education institutions
  • Live music and performing arts venues
  • Schools and cultural centres
  • Foundations, trusts and charities
  • Public and private organisations
  • Ensembles, bands and orchestras


My domain name, ekamusica, takes its root form “eka” the Sanskrit word for one, the symbol of unity, the unity and harmony that music can create.